Privacy Policy for Bostello.com

Last updated: [2025-11-27]

1. Who We Are

This Privacy Policy describes how Bostello AB (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website www.bostello.com.

Company Name: Bostello AB
Company Reg. No: 5595314450
Registered Address: Slottsgatan 14, 55322 Jönköping, Sweden
Contact Email: contact@bostello.com

We are the data controller responsible for your personal data under applicable data protection laws, including the General Data Protection Regulation (GDPR).

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity Data: name, username, and password

  • Contact Data: email address, phone number

  • Profile Data: saved properties, preferences, communication settings

  • Marketing Data: your subscription preferences and interactions with our campaigns

  • Technical Data: IP address, browser type, device information

  • Usage Data: how you use our website, including pages viewed and time spent

  • Leads Data: when you express interest in a property, we collect your inquiry and send it to the listing agency

  • Advertising Lead Data: if you submit your information through advertising platforms such as Meta Instant Forms & Instagram, we collect the contact details and property preferences you choose to share.

3. How We Use Your Data & Legal Basis

When you submit an inquiry via our contact forms, we may process your personal information in order to respond to your request. Depending on the content of your message, this may include forwarding your inquiry and contact details to a third-party real estate agency we collaborate with, solely for the purpose of providing you with appropriate assistance or property suggestions.

If you submit a form through Meta Instant Forms or similar advertising tools, we may process and store your information in our CRM. We use this data to respond to your request, provide relevant property recommendations, and match you with a suitable real estate agency when appropriate.

We process your personal data for the following purposes:

Purpose Legal Basis
Account registration and management Contractual necessity
Saving favorite listings and preferences Legitimate interest
Sending property inquiries to agencies Contractual necessity
Sending newsletters and promotional emails Consent
Analytics and improving our services Legitimate interest
Advertising and remarketing (e.g. Google Ads, Meta) Consent
Responding to your inquiries Legitimate interest
Contact Form submissions Contractual necessity

4. Sharing Your Data

We may share your data with the following categories of recipients:

Sharing data with real estate partners
When you submit a request on our website or through advertising platforms such as Meta Instant Forms, we may share your contact details and property preferences with one of our verified partner real estate agencies. This is done solely to enable them to contact you regarding your request and assist you with relevant property options.

Each agency handles this information independently and is responsible for processing it in accordance with applicable data protection laws.

Real estate agencies you choose to contact or express interest in. A full list of our partner agencies is available at www.bostello.com/agencies

Third-party service providers, including:

Google (Analytics, Ads)

Meta (Facebook Pixel, Ads)

Mailchimp (email communications)

Hosting providers (AWS, Oderland)

Legal authorities if required by law

We never sell your personal data.

5. International Data Transfers

Some of our service providers are located outside the EU/EEA. When transferring your data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs) approved by the European Commission

  • Data processing agreements with providers

6. Data Retention

We keep your personal data only as long as necessary:

  • Account data: as long as you have an active account, and for up to 12 months after deletion

  • Inquiry and message data: 24 months

  • Newsletter subscription data: until you unsubscribe

  • Analytics and tracking data: up to 26 months

We may retain anonymized or aggregated data for statistical and business analysis.

7. Your Rights

Under GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Erase your data (“right to be forgotten”)

  • Restrict processing under certain conditions

  • Object to data processing, especially for direct marketing

  • Data portability, where applicable

  • Withdraw your consent at any time

  • Lodge a complaint with a supervisory authority (e.g., IMY in Sweden)

To exercise any of these rights, contact us at: contact@bostello.com

8. Data Security

We implement appropriate technical and organizational security measures including:

  • SSL encryption

  • Restricted access to personal data

  • Secure cloud hosting (AWS, Oderland)

  • Regular monitoring for vulnerabilities

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised “Last updated” date. We encourage you to review the policy regularly.

10. Contact

If you have any questions or concerns about this policy or your personal data, please contact:

Bostello AB
Slottsgatan 14
55322 Jönköping
Sweden
Email: contact[at]bostello.com

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